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Pension Awareness Day 2015 - 14/09/2015

Pension Awareness Day (PAD) is an award-winning campaign that takes place annually on 15th September. The aim of the day is to promote the importance of saving for the future and to alert the nation that it is not saving enough for retirement.

The campaign also aims to encourage pension providers and employers to use more simple language and to look for more creative ways in how pension messaging is communicated.

The initiative was devised in response to concerns that people are not saving enough for their retirement. According to a recent report by the government, almost 12 million people are failing to save enough for their future.

This coupled with an increasing ageing population and uncertainty over the changes to the state pension, means that despite auto-enrolment being introduced to the workplace, it is clear there is still a long way to go in equipping people with the tools and information they need to help them save more.

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